British patriotism has something of an image crisis and each flying national flag is heavy with history and context which can be problematic. “It is interesting to see from our findings Britons would feel more comfortable representing their nation during a sporting event than, say, a patron saints holiday, as perhaps the context of sporting rivalries and team support smooths over the harder edges of patriotism. So much for academia, it doesn’t take into account the true feelings of a person, nor the reactions to things perceived as against the nation.