August 2020. Musical.ly was a popular short-form (15 seconds) video streaming and sharing app, with over 100 million users, up until August 2018. The app allowed users a plethora of music and dialogue options, with which they could lip sync and make funny or entertaining videos. The app was widely popular with some content creators rising to the hall of fame based on their engaging content on Musical.ly. The users shared Musical.ly videos on social media platforms like Instagram, further driving the app’s popularity. However, in August 2018, the app was taken over by a Chinese company ByteDance and its users were moved to Tik Tok. All of the content and accounts that were present on Musical.ly were automatically transferred to the new Tik Tok app. TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. TikTok maintains a separate app for the Chinese market, known as Duyin, which has over 300 million active monthly users. The new app’s logo is a combination of the Musical.ly and Duyin logos.
Aug 2020. Tik Tok Video Platform
